Universal Standard is known for its massive catalog, inclusive sizing, quality fabric and deep wear testing. All amazing, but also so overwhelming. It’s hard not to fall down the rabbit hole and emerge more confused than when you started.

I took my color attuned brain and reviewed the entire website. I looked for colors that show up again and again across tees, sweaters, pants, dresses, and outerwear, and then mapped them to the four main seasonal color families. (And yes, my brain does hurt now. Thanks for asking.)

Voila, welcome to my cheat codes for shopping at Universal Standard. Specific color names you can search for that are more likely to love you back.

Fall

Universal Standard kills it in Fall colors. As you probably know, Fall shines in rich, earthy, warm tones. The brand’s palette is filled with golden browns, deep olives, and warm reds that naturally align with Soft Autumn, True Autumn, and Deep Autumn types.

Fall Colors you can easily search: Autumnal Red, Cherry, Botanic, Mustard, Cream, Classic Camel, Graphite

Favorites for Fall:

• Savvy Fine Knit Crew Sweater in Botanic
  Savvy Fine Knit Sweater Shell in Mustard
  
• Dakota Corduroy Dress in Autumnal Red and Camel
  

Summer

Summers glow in soft, cool, and dusty hues. It’s like a powdered version of your favorite colors. They let you stand out. If you’re a Light Summer, True Summer, or Soft Summer, go for the cool colors and calm grays that complement your undertones without overpowering them.

Summer Colors: Silver Blue, Pale Mauve, Chambray, Heather Gray, Pageant Blue

Favorites for Summer:

• Savvy Fine Knit Crew Sweater in Silver Blue
• Elbe Popover Liquid Jersey Shirt Classic Fit in Pale Mauve
• Davis Corduroy Blazer in Pageant Blue

Winter

Winter seasons thrive in bold, high contrast colors. Jewel tones, icy shades, and dramatic neutrals. If you’re a True Winter, Cool Winter, or Deep Winter, the trick is to go rich and clear. Universal Standard’s saturated blues and dark berries are perfect.

Winter Colors: Lapis, Gamay, Garnet, Blue Teal, Anthracite (aka purple)

Favorites for Winter:

• Wendy Lounge Jogger in Anthracite
  
• Long Sleeve V Rex in Lapis
• Savvy Fine Knit Everyday Sweater Dress in Deep Teal (also available in Gamay)
  

Spring

Spring color types glow in warm, bright, playful tones. Imagine a blooming garden with new petals and fresh light. If you’re a Light Spring, True Spring, or Warm Spring, these are the colors that will energize your face and make you look like you’ve just had a facial.

Spring Colors: Grape, Purple Vision, Poppy, Clover, Cream

Favorites for Spring:

• Better-Than-Wool Cardigan in Purple Vision (also comes in Grape)
• Savvy Fine Knit Crew Sweater in Classic Camel and Poppy Stripe
  
• Better Than Wool Sweater in Green Tourmaline
  
• Renee Savvy Fine Knit Turtleneck
  
• Cable Knit Cardigan in Cream
  

Want to Know Your Season?

If you're not sure whether you're a Soft Summer or a Deep Autumn — or if the whole thing sounds like a mystery — I’ve got you.

You can find your color season online, without leaving your house (or putting on makeup). I do the analysis myself and send your full results with a color palette, tips, and outfit guidance.

Get My Color Season